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Dont Start Article Marketing Till You Have Read This

June 13th, 2010 · Comments

Article authors are putting forward their articles to loads of article directories to supply publishing companies independent message and to put up themselves with a promoting tool for their website.  As a director for one of the fastest growing article directories on the internet, I review hundreds of articles submitted every day.  I have the joy of both studying and okaying premium articles, and the unfortunate task of turning down those that do not meet site standards.  I have noticed many misunderstandings by authors that wind themselves up with an ‘article denied’. If you would like a complete blueprint for site promotion and article marketing techniques check out my Dominating Google Bonus package.  It can be unfortunate as the articles can have heavy substance, but small problems will result in a refusal.  Let’s have a look at some of the basic ways you can guarantee that your article gets authorized and presented to the article directory.

1.  Unique Article Subject Matter - One of the most significant things is to make sure your article is wholly original to the article index.  Article directories are on the lookout for new text.  Don’t submit duplicate articles.  That may be a sure technique to get your article fell, but an even more beneficial technique to get your account inactivated.  Execute a search ahead of presenting your article to see what form of subject is being put up.

2.  Select a detailed Title along with writing a completely unique article, select a title that identifies your content substantially and targets your article keywords.  Some articles I receive will include only one or two words.  It isn’t a smart idea to be vague.  Be as particular and particular as possible.  Select a title that will draw your reader in!  Some Other vital thing to note is a title marked in all caps is customarily frowned upon by article directories.

3.  Arrange Your Article correctly Many article directories like that you don’t use strong breaks.  Put simply, as you compose your article lets your text automatically wrap to the following line instead of pressing ‘Enter’ after every line.  Also, pay attention to what the article catalog requires as far as coding goes.  The key is to build it loose on your reader to read the article.  A formatted article also presents professionalism and quality.  Part of professionalism and quality is to use the spell check.  A poorly spelled article will end up in a rejection and a holdup in getting your article printed. If you would like to learn how to increase your online profits and boost your websites through article marketing take a look at what  Chris Freville and Mark Dulisse think about the topic by reading my Dominating Google review for more information.

4.  Length It is vital before you even suppose of putting forward your article to an article directory to be sure your article is the suitable length.  It is a safe presumption the article needs to be at least 5 hundred words.  In the process of ensuring your article is a acceptable length, don’t spam the article with foolishness.

5.  Key Words Do make sure you choose acceptable keywords that relate to your article.  Key Words are critical for your article.  Words make allowance for your article to be seen by users hunting for those words in search engines such as Google, Yahoo, and MSN Search.  Keywords are critical for gaining utmost exposure for your article.

with these 5 beliefs, take the time to read the submission guiding principles for the article index.  This may seem like a particularly apparent principle, but I do not have the feeling many stick to it.  Usually the submission laws are not lengthy.  The principles above are just about standard for gaining an inclusion into an article list, but it is always wise to read the website conventions so you are certain to fill the article directory’s’s criteria. If you are looking for further information on site promotion strategies and blogging techniques please visit my blog.

CommentsTags: Link Building · List Building

Ways To Make Black Hat SEO Legal

June 13th, 2010 · Comments

In the online business industry, it is every marketer’s goal to put their internet site on the top rank of search engines. This is a way to attract more clients and make them view the contents of the internet site. Putting yourself in the shoes of your clients, you would likely usually want to visit the initially website that you simply see on every search engines, so this is why each marketer has their own methods in ranking their websites to the top spot.

Black hat SEO is the method utilised by some marketers to reach the top ranks of search engines in a fast, yet temporary manner. These are done by those who want to be on top in an instant, not having looking back at its consequences.

Despite these facts, some still use black hat SEO for personal reasons. Before engaging in black hat SEO, you must make sure to learn more and also have a little background about it which means you should you without doubt not what to expect and what to do with it. It can be done by anyone as long as they are able to follow basic instructions as requested by the search engines.

Here are some tricks in using black hat SEO legally:

• Hidden text. This is done by having the color of the font within your text the same as the color of the background. You can put search terms or key phrases several times not having having the viewers to see it, but would be likely to be recognized by the search engines, instead.
• Cloaking. Keep the visibility of heavy animations straight down to zero and get more visibility on text versions for your clients to easily locate your web-site. Again, those animations that were hidden,will not be seen by the naked eyes, but will be recognized by search engines.
• Paid Links. Offer help by donating to software developers. Most of them gives thanks to their supporters by posting the links of the websites. The more links that directs to your web-site, the more visitors your internet site can attract.
• Brand jacking. This is done by creating a negative review for a web-site or a brand that has disappointed you. You can attract visitors in this way due to the fact that clients would certainly surely add their views and opinions regarding the review you wrote.
• Invisible links. Just link cloaking texts, invisible links also has the same goal, to be invisible to the viewers, while being visible to search engines.

These are just some ways to play the game fairly. Although black hat SEO is known for strategies which are not acceptable at all, still some marketers are using it, due to the fact of the benefits it gives.

There are many tools which can be used in order to improve the visibility of the websites. You can use powerful strategies of pay-per-click in order optimize you websites.

Read more on internet marketing strategies on: PromotedProfits.com

CommentsTags: Marketing

How To Use Video Marketing Effectively

June 3rd, 2010 · Comments

Another one of the keys to internet marketing success is effective video marketing. I put a big emphasis on the word ‘effective’ on purpose because there are way too many Internet marketers who do not make the most of video to promote their website, products and services.

This builds upon my other post about effective article marketing which when combined with effective video marketing, can be devastatingly powerful for your website’s success. This is something to keep in mind as you read this post.

Keyword Research

It’s amazing how many things in Internet marketing come back to keyword research and video marketing is no different. This is truly the fundamental key to online success. Choose the wrong keywords, and no matter how well you market with those keywords, you won’t be successful. But if you choose the right keywords, with a bit of effective marketing, you can drive loads of traffic to your website.

Focusing on video marketing, you simply need to do keyword research to find those keywords which people are searching for and which you can use for your video. There are 2 ways to use them for your video:

  • You can find good keywords and create a video around those keywords
  • You can create a video and then find the right keywords to promote it

It’s up to you which one you choose.

Keep in mind that the types of keywords people search for in a search engine such as Google will be the same as the ones they search for in a video sharing website such as YouTube. It isn’t uncommon for videos to show up on page 1 of Google these days.

Content + Call To Action

Creating a video with good content is important. If you don’t have this, people will switch off and will never go to your website.

The objective of a video should be to direct visitors to your website, in particular a sales page.

Don’t attempt to pitch them a product or service on the video. (You may do this if your video is explicitly a sales video).

Instead, your best bet is to direct them to your website and that’s where you can pitch them a product or service. You can direct them by verbally mentioning your website or by putting your website URL at the bottom of the video itself.

A effective way of getting people to visit your website is by giving them a teaser in the video and asking them to visit your website if they want to see the second part of the video or find more information.

It’s All About SEO

When you submit a video to a video sharing website such as YouTube, you have to be absolutely certain that you put your target keywords in 3 places:

  • The title tag
  • The description
  • Tags

While there should obviously be 1 primary keyword, it’s always good to add other related keywords and this is what the ‘tags’ section is for.

By putting your keywords, you are ensuring that your video is optimised for the search engines. This is vital for effective video marketing.

(Don’t forget to add your website URL to the description section.)

Video Distribution Channels

Let’s say that you’ve created a video and submitted it to YouTube all optimised for the search engines. Most people just stop there and proceed to create another video.

However, you must not forget that YouTube is 1 video sharing website. Yes, it’s true that it is the biggest out there but there are other major players too. For example, Dailymotion, Viddler, Vimeo and MetaCafe. There are also hundreds of other small players in the industry.

What you want to do with a single video is to distribute it to as many video sharing websites on the Internet as possible. For obvious reasons, you should focus on the big ones first and then go for the smaller ones if you want.

The good news is that, just like for article marketing, there are also submission services for video. The best one out there, in my opinion, is TubeMogul. It’s free to use and submits videos to an extensive network of video sharing websites.

Time To Start Creating

It’s time to get those cameras out and start creating some great content. With the knowledge you now have about effective video marketing, you cannot make excuses for not driving a lot of traffic to your website.

CommentsTags: Video · Video Marketing

Long Tail Keyword - Your Choice for Niche Marketing

May 29th, 2010 · Comments

SiteProNews posted this article by Dr. Christopher
Long tail marketing consists of niche marketing to a great many niches, selling small quantities of many products or services to each. Customers are targeted with “long tail keywords.” What does the term “long tail” refer to?

Chris Anderson popularized the “long tail” in an October 2004 Wired magazine article. Long tail keywords and niche marketing go together on the Internet. To see the long tail, get a spreadsheet of related keywords with their monthly searches, sort the keywords in decreasing order by searches and make a graph of the searches. You should find a very few keywords with many searches and a long tail of the distribution with few.

Most of us can successfully compete only for keywords in the tail of the distribution. The questions are: Which keywords in the tail? And compete how?

You can divide the keywords four search bands: the super, the high, the medium, and the low search keywords. The border between low and medium searches can be set to somewhere around 500 searches per month; between medium and high around 1000; and between high and super around 10,000.

You can divide the keywords into four competition bands as well: the super, the high, the middle, and the low competition keywords. The border between low and medium competing pages — pages containing the exact keyword phrase — can be set to somewhere around 10,000 searches per month; between medium and high around 20,000; and between high and super around 35,000.

To use a metaphor, the number of searches is the quality of the fruit — the higher the number of searches, the more ripe, plump, and tasty it is. The level of competition is where the fruit is on the tree. The super competitive keywords are on the tip top branches. The low competition keywords don’t even require you stretch. There are two not perfectly consistent principles for harvesting the fruit: (1) harvest the best fruit you can, and (2) pick the low-lying fruit first. Here are some suggestions on how to do that:

1. Remove the super high competition keywords from your list. You will not get that traffic.
2. Remove keywords with too high a level of competition for the number of searches. Why bother competing for them?
3. Do not target the high competition keywords first. Devote your time where it will do more immediate good.
4. Usually it is worth optimizing web pages by hand only for middle- or higher-band keywords. An exception might be for selling products with a high profit per sale — provided also the searcher is intending to buy.
5. You can devote web pages to low search and competition keywords if you generate the pages. That way, you only have to create the template once, but you get to reuse it for many keywords. It would not be worth your effort to write each one individually.
6. You can use the high end of the low band keywords in alternative titles of ezine articles. When you submit the articles through a submission service such as Submit Your Article or Unique Article Wizard, those services submit randomized variations of a your article to hundreds or thousands of article directories and blogs. They permit many alternate titles. You can have many articles spread around the web with titles including the low band keywords, all with less than twice the effort of submitting a single article. All these articles invite interested people to come to your web site. For the low competition keywords, appearance in a page title and page name (both of which you typically get in an article directory) may be enough to get the article listed on page one of the search results. Many page-one listings with few searches apiece is in the spirit of long-tail marketing.
7. There are a lot of searches for phrases the search engines have not seen before. You can devote a page as a destination for these very low frequency keywords. Create a page with a couple of thousand words of text filled with words and phrases related to your topic. When the search engine encounters some semantically-related but not yet indexed query, your page would be a good recommendation. You can also drop low-competition keywords into the text. They will bring a few searches themselves as well as contribute to the semantic classification of the page.

Divide your keywords by search frequency and by numbers of competing pages. It will help you plan your long-tail marketing.For more information on using long tail keywords for ezine article marketing or to improve web site traffic, visit the web site http://ezinearticleshow.com/ created by Dr. Thomas Christopher, a Colorado Front Range public speaker.

CommentsTags: Article Marketing · Link Building